less really is more

I recently had to visit the website about Arkansas (www.arkansas.com) for the webistie review. At first glance, it was very basic and the design just seemed somewhat elementary with few colors and images. But as i browsed throughout the site, i found continuity and then realized the huge demographic for this particular site: children-seniors. it had to be appealing to virtually anyone! And then the simplistic features seemed to have rhythym to keep any education level interested and definately not lost...successful really.