New York Times

Because it is a news Web site, the New York Times homepage struggles with overwhelming you with text. It is mainly black and white, with headlines in blue. The navigation is on the side of the page instead of the top, so it tends to blend in with the text of the articles.

They do a good job of incorporating charts, pictures, videos, with interactive features and audio clips and in the center of the page is a section labeled “Inside NYTimes.com” which is my favorite aspect of the page. Also in any of their photo collections it goes to a sleek black page with all white and grey highlights.

Below that is a detailed, bulleted listing of the latest articles in each section of their online paper making it easy to find the latest news stories. The Week In Review portion of the page, search box and “most popular” sections of the page make it extremely easy to find past articles and subject matter.

The footer is well organized and reiterates the columns that would be in their paper. With the normal privacy, etc. that would be in a paper.

The target audience is anyone who would normally read their newspaper; businessmen, yuppies, high-end metropolitans, etc.