Being a frequent visitor and user of Amazon, I was excited to review this site. At first glance the website seems a tad boring, being mostly white with just a few accents of blue and orange. But, with the page almost being cluttered with so many pictures of merchandise, if any more color was added the page would be to busy. The first thing the viewer notices when going to Amazon.com is a huge picture of their best seller, which at this moment is the kindle, and some form of deal they're giving on this product. Directly below the best seller, you see a row of items that other costumers are looking at. These are just a few ways they entice you to look at something you hadn't previously thought about.
Navigation of this website is fairly simple. On the left, there is a column that shows you all the different departments, making it easier to narrow your search. You also have the same option at the top of the page, but in drop down form.
My favorite part of this website is the ability to be a seller or a buyer, and having your own personal account and ratings. As a security feature, anytime you purchase an item, Amazon allows you to rate the process and outcome by asking you questions about if you were pleased with communication, transaction, shipping, etc. If you're rated poorly, this will sway other buyers from purchasing from you. However, as a buyer, you can also be rated on things such as did you pay in a timely manner. If your rating is poor as a buyer, sellers may choose not to let you purchase their items.
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