Social Media

Almost every website now has an avenue for social media sign-ups on their page. Social media has become the new tool for effective marketing strategies in businesses big and small, national and global. Social media are different from industrial media (print, tv, and film) because they are usually very inexpensive while industrial media have lots of cost and resources. A few main differences between these two are usability - social media is much more user-generated and therefore user friendly, accessibility - forms of social media are available everywhere, even on phones, availability - social media has no sense of time lag, it is up to date at every moment, and reach - social media has the potential to reach across the globe quickly and in many languages. Overall to stay current and marketable in today's society almost always social media has to be involved.