Southwest Airlines

When you first open up the southwest website you see a picture of the beach.  This was wise because travel is no fun at all, but the destination makes it worth while.  So they try to take the emphasis away from the awful and on the fun parts.  They have a white background with a blue and black color scheme.  The site contains many links that include checking-in, looking for specific flights, credit card offers, and highlights of specific areas that southwest flies to.  If you are looking for a specific flight or just somewhere you can fly cheap for the weekend they want to make sure that you can find it on their website.  There are also links to their facebook, twitter, youtube, and flickr.  Then at the very bottom of the page they have a list of everything that they have on the website just incase you didn't find what you were looking for on the home page.  I was surprised that they did not mention something about the fact that bags are free with southwest because that seems to be their main ad campaign and that might convince me to fly southwest.