"splinternet"

With inventions such as the iphone, ipad, android, kindle, and tv's connecting to the internet, have we seen the end of the golden age of the internet? Some would argue yes! The whole framework of the web and web marketing is based around the idea that everything is a compatible format. That every site or program works on every computer. However, now with the use of the inventions listed up above, this no longer holds true, especially if the site requires flash or mouse navigation. For example iphone apps wont work on an android and vice versa. Online marketers have coined this term as the "splinternet". This not only holds true with your source of internet connection, but what you can do on it. For example more and more things are being hidden behind logins. A perfect example of this is facebook. Facebook has applications that will on work on facebook.