With Spring Break and summer vacations looming, Travelocity seems to be targeting a younger, college to young adult audience. I say this because the website is fun and humerous, but it's a humor that only young adults would mostly be entertained by. This humor can be found in the little yard gnome who makes his way randomly through the different page and sections of the website dressed and ready for all the worlds hot vacation spots. During the winter months, he fully covered in scarves and ski googles, but now that its summer he's in swimming trunks, sun glasses, and sipping on a cool drink.
Travelocity has a very simple website to navigate. One of the first things you see is a "Book My Trip" box, allowing you to put your departure, destination, and desired times, instantly pulling up the best deals. It also gives you the options of searching different dream destinations and travel deals. At the top of the page there is a row of tabs making your search extremely easy.
Throughout the website the word deals, or no fees pops up everywhere, giving you the feeling that you really are getting the best deal. This also makes you want to continue using travelocity over its rival travel booking websites.
However, the coolest thing about this website is that the colors change with the time of year and day. In winter, the website was all dark blues, and now its more of a light blue with oranges and yellows, making the website itself feel more like summer time.
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