When first arriving at walmart.com, my reaction was that it wasn't very exciting. The outline of the page was organized, but there wasn't much color. Nothing really grabbed my attention. The graphics were mediocre. They really just included still pictures and no scrolling picture graphics except for a tiny one at the very top. Not very affective.
The navigation, however, I felt was accessible. When scrolling over the links on the left side, subcategories showed up for every main category in order to narrow down your search. There was also a clearly noticeable search bar at the top as well as a shopping cart link. The top links were very user friendly because they included store finder, registry, local ad, track order, and sign in.
I felt that it was great that they had the value of the day and the current rollback deals.
The website is targeted towards people who are able to order things online. Such as people with a credit/debit card. Usually young adults and adults. Walmart.com focuses a lot on their low prices on the website.
I was really only dissapointed in the graphics and the colors of the website. I feel like a lot of people are going to want/need to come to this site and lack of excitement and visual stimulation are not going to keep people there long.
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