FedEx’s web site is very simple and task oriented. The most important tool on the home page is the user login. FedEx is all about making money and ecommerce is the main objective of the website. The other main tool on the page is the box that allows you to track a package. I would imagine that a lot of people go to the site in order to find out when their packages are expected to arrive. The color scheme is white and purple. It is simple but a little bit boring. But because it is so focused on getting the job done and not entertainment that is ok.
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